Ata Wood B2B Portal & CRM — Wholesale Ordering & Customer Management System

Large wholesale businesses dealing in MDF, high-gloss sheets, countertops, and marble sheets consistently face complex challenges regarding bulk order registration from cabinet makers, inventory management across warehouses, rapid pro-forma invoice issuance, and customer relationship tracking. The interior decoration distribution sector requires robust tools to handle high inquiry volumes, diverse brands such as AGT, Thailand, Yildiz Entegre, and Alvic, and precise measurement and cutting calculations.

Requirements and Digital Transformation in the Wood & MDF Wholesale Industry

In the traditional timber sheet market, cabinet makers and wholesalers spend excessive time on phone calls and manual reviews to inquire about central warehouse stock, calculate material waste, view texture samples, and issue pro-forma invoices. The lack of a comprehensive portal connected simultaneously to a CRM system, inventory management, and B2B ordering reduces customer response speed and increases error rates in cutting and layout calculations, highlighting the necessity of an integrated management panel.

Features of the Custom B2B and CRM System

This system has been built as a functional and specialized demo to address all operational needs of wholesale and retail decoration material suppliers in a modern environment. The implemented features include:

• Comprehensive B2B ordering portal and bulk shopping cart for cabinet makers
• Material and sheet catalog with HD samples and item dimensional specifications
• Cutting waste and layout calculator for material optimization
• Online pro-forma invoice and sales invoice generation
• CRM and sales management system with 14-day follow-up tracking and Eitaa integration
• 360-degree customer file system for complete interaction history
• Warehouse order kanban board for tracking preparation and dispatch stages
• CRM analytics dashboard, sales strategies, presentation session documents, and ROI calculation

User Flow and Operational Workflow

The user flow is structured to ensure wholesale purchasing and sales management are executed efficiently. After entering the portal, the cabinet maker or wholesale buyer browses the central or zoom warehouse items through the sheet catalog and HD samples. They can view technical specifications such as thickness, brand (including AGT, Alvic, Yildiz, etc.), and color codes, add items to the cart, and receive an online pro-forma invoice. Simultaneously, the senior sales operator and warehouse team track order statuses in real-time via the order kanban board and CRM panel, maintaining stable customer relationships using 360-degree files and 14-day follow-up tools.

Technical Notes and Architecture

This B2B management panel and CRM was developed following modern web standards, prioritizing fast loading speeds, a smooth user experience across mobile and desktop devices, and data security. The data architecture is optimized to deliver accurate product catalog displays with advanced filtering by thickness, category, and brand, while providing calculation utilities like the waste calculator in real-time.

GH Company, as a full-service advertising agency and software development provider in Qom, built this custom demo to showcase advanced software capabilities in commercial distribution and wholesale material sectors. This project demonstrates GH Company's technical expertise in building complex B2B systems, CRM panels, and warehouse ordering platforms.