Ayeghshow — Acoustic and Sound Insulation Supply

The Ayeghshow project was launched on the client's dedicated domain ayeghshow.ir to establish a specialized reference for supplying rock wool, sound insulation, and acoustic materials in Qom, with nationwide shipping across Iran. The platform was designed to help users identify the right product for their space and undergo a structured enquiry and ordering workflow before making a purchase.

Project Requirements and Business Goals

The acoustic materials market requires prior awareness, as selecting materials without considering noise types, transmission paths, and space limitations fails to yield results. Ayeghshow required a system connecting technical sound properties (such as airborne sound reduction, echo control, impact noise, and vibration isolation) with product categories (rock wool, glass wool, mass loaded vinyl, sealants, and decoupling systems) while guiding users toward structured enquiry and consultation rather than direct online retail.

Platform Implementation and Features

To address these requirements, a clear structure for introducing products, services, and practical knowledge was implemented on the website. Key features include:

• A 'Smart Start' section for need-based selection categorized by noise type (sound transmission reduction, echo control, impact noise, and equipment vibration)
• Product category catalogs covering building insulation, interior acoustics, openings and utilities, and accessories
• Featured product showcases including rock wool, glass wool, high-mass panels, flexible heavy membranes, isolators, and acoustic sealants with detailed specs and enquiry options
• Detailed active service channels covering product selection consulting, product supply, and shipment coordination
• An educational blog section to enhance practical knowledge on sound insulation versus sound absorption, sound transmission paths, and NRC, STC, and Rw indices
• A comprehensive FAQ section covering operating hours and location (Qom, Danesh Blvd, everyday 10 AM to 8 PM), pricing enquiries, and nationwide logistics

User Journey and Communication Flow

The user journey was structured step-by-step: first, users identify their issue (noise type, transmission path, thickness constraints) or browse products; second, they submit space conditions via the consultation request form; third, tailored system options are proposed addressing trade-offs; and finally, items are confirmed, supplied, and shipped to the destination city.

As the digital agency, GH Company handled the design and development of the Ayeghshow website, focusing on a content structure tailored to the acoustic insulation industry, user experience design for smart product selection, category organization, and setting up the enquiry and communication workflow based in Qom for clients nationwide.

The website is live on the client's domain ayeghshow.ir, serving as a specialized platform for rock wool and sound insulation supply.